⚔️ 66: e.l.f. Beauty vs Ulta Beauty

The Stock Battle - Round 66: $ELF vs $ULTA

Every two weeks, we host a Stock Battle on our X page between two competing companies. Which one is the favorite among our followers? And find out which one we think has the stronger fundamentals.

And the winner is... e.l.f. Beauty with 56% of the votes!

e.l.f. Beauty and Ulta Beauty are both players in the beauty industry, but they have very different business models and approaches. e.l.f. Beauty is known for its affordable, high-quality cosmetics and skincare products, with a strong emphasis on online sales and retail partnerships. The brand has built a loyal customer base by offering great products at budget-friendly prices, making beauty accessible to everyone.

Ulta Beauty, is a well-established retail chain offering a wide variety of beauty products from numerous brands. In addition to selling products, Ulta Beauty provides salon services in its stores across the U.S., giving customers the chance to experience beauty products and treatments in one place. The company has a large physical footprint, with its stores acting as a destination for beauty lovers looking for everything from skincare to makeup and fragrance.

Curious which of these companies we consider the best? Find out below, exclusively available to our premium members.