📰 Ezoic and The Trade Desk Partner to Empower Publishers
New partnership promises to unlock new opportunities for independent publishers with direct access to ad buyers and a focus on first-party data.
Ezoic, the AI-powered platform that helps digital publishers optimize their sites, has formed a game-changing partnership with The Trade Desk TTD 0.00%↑, one of the world’s largest demand-side advertising platforms. The deal, which focuses on connecting independent publishers directly with ad buyers, promises to create new opportunities for website owners and address growing concerns around data privacy.
Traditionally, platforms like The Trade Desk have not integrated directly with publishers, but Ezoic’s scale and technology have made it a key player in The Trade Desk’s OpenPath program. This new collaboration opens a transparent, more efficient pathway for publishers to tap into The Trade Desk’s advertising ecosystem, allowing brands to bypass walled gardens like Google and directly engage with high-quality publisher audiences.
What’s more, early testing of the partnership has already yielded positive results, with Ezoic publishers reporting higher ad revenue. As the digital advertising landscape continues to shift, this trend is expected to strengthen, particularly as more brands seek to diversify their advertising spend away from dominant tech giants.
A major part of the partnership’s future is centered on data privacy. As third-party cookies become a thing of the past, Ezoic and The Trade Desk are working on integrating Unified ID 2.0 alongside Ezoic’s new ezID platform. This combination will allow publishers to make the most of their first-party data while maintaining a privacy-first approach.
“With the end of third-party cookies approaching, it’s crucial that publishers have better tools to monetize their audiences without sacrificing privacy,” said Tyler Bishop, CMO of Ezoic. “This partnership gives publishers a way to do just that—while making it easier for advertisers to access quality, transparent inventory.”
The integration between the two companies is already underway, and deeper collaborations are expected throughout the year. For independent publishers, this partnership marks a significant shift in how they can approach ad revenue and data management, all while ensuring a more private and transparent advertising ecosystem.
As the industry adapts to a cookieless future, this collaboration may well set the standard for how publishers and advertisers can work together in a more open and privacy-conscious digital ad space.
Source: Ezoic Press Release
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