📰 Google Introduces Project Mariner: AI Agents Navigating the Web on Your Behalf
Google’s DeepMind unveils an AI system that automates web tasks, marking a new era for user interaction.
In a groundbreaking move, Google GOOGL 0.00%↑ has launched Project Mariner, an AI-powered agent designed to navigate the web on behalf of users. This research prototype, developed by Google's DeepMind division, utilizes the Gemini platform to interact with websites, perform tasks, and automate online activities.
Project Mariner allows users to instruct the AI to complete tasks like shopping, booking flights, or finding recipes. By integrating directly into the Chrome browser, the agent mimics human behavior by controlling the cursor, clicking buttons, and filling out forms. This innovation represents a significant shift in the way users engage with the internet, moving away from direct interaction with websites to interacting with a generative AI system that handles the browsing for them.
Currently available to a select group of testers, Project Mariner exemplifies a "fundamentally new UX paradigm shift," according to Google. The company aims to redefine how users experience the web, while also impacting businesses that depend on traditional website visits for traffic and engagement. Although the agent’s speed remains slow and limited in functionality (it cannot process financial transactions or sign agreements), the potential to reshape digital interactions is vast.
Source: Google DeepMind Blog
Google's AI agents, including Project Mariner, are just the beginning of a larger movement towards automating complex online tasks, making the web more accessible and efficient for users.
Source: Google DeepMind Blog, Forbes
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