🔍 A Day in the Life in 2040
How we believe innovation will transform the way we live in 2040
07:00 – Waking Up
You wake up feeling refreshed. During the night, your smart bed automatically adjusted itself to help you sleep better — changing its softness, temperature, and position. While you slept, your smart ring tracked your heart rate, sleep quality, and stress levels.
Stepping out of bed, you put on your AR glasses. They instantly show a quick health update based on the data from your ring, including your sleep score and recommended activity level for today. Your AI assistant suggests a more active day — your body is fully recovered and ready to go.
07:30 – Breakfast & News
As you come downstairs, your AI assistant has already instructed your smart home system to set the temperature to a comfortable level. The lights gently light up, and your favorite morning playlist plays softly in the background — a calm, energizing start to the day.
In the kitchen, your cooking robot — a smart appliance with robotic functions — has already prepared your breakfast: warm oatmeal with nuts and fruit, perfectly in line with your nutrition plan. Ingredients were automatically selected from your smart pantry, which keeps track of your food preferences and what's in stock.
As you sit at the kitchen table and eat your breakfast, your AR glasses turn on and show your personalized morning update. Your AI assistant gives a quick update of today's top news, your schedule of today, and read out your most important emails.
08:00 – Kids off to School
Your children step outside as the shared self-driving electric minibus arrives, silently stopping in front of your house. It picks up your kids and others from the neighborhood and using AI monitoring for a smooth and safe ride.
The vehicle is fully electric, with zero emissions, and personalized settings for comfort and entertainment. It regulates the temperature and plays the children’s favorite music or educational content. The AI system communicates with other vehicles and city infrastructure to ensure a safe and efficient route. Real-time updates are sent to your AR glasses, so you can track their progress. The bus uses facial recognition to make sure everyone is comfortable and safe. It stops at school, dropping off the kids, and in the afternoon, it brings them safely back home.
08:15 – Dog Walk and Household Tasks
Your dog starts barking, it's time for a walk. Your AI assistant suggests a new route, which is projected onto your AR glasses, showing you a quieter and more scenic path today. Before you leave the house your AI assistant notifies you that rain is expected in the next 10 minutes, so it reminds you to grab your umbrella. With the route set and the weather in mind, you're ready to enjoy the walk with your dog.
When you return, you ask your humanoid robot to help with a few tasks. It gets started right away, making the beds and doing the laundry while you relax and prepare for your workday.
09:00 – Workday Begins
You work from home, and your workday begins. Your AR glasses shift to your virtual workspace, with your digital desk and tools now floating in your living room. You enter your company’s metaverse environment — a 3D workspace filled with virtual whiteboards, coworking spaces, and avatars of colleagues, all collaborating in real time.
80% of your emails, documents, and project notes are managed by your AI assistant, allowing you to focus on creative direction, decision-making, and reviewing outcomes.
In meetings, your AI assistant not only creates images, presentations, or even code from your voice, but also automatically takes notes and summarizes what's discussed with your colleagues, making sure you don’t miss anything.
12:30 – Lunch Break
It’s a beautiful day, and you decide to enjoy your lunch break outside in the park. Using a quick voice command through your AR glasses, you order your usual healthy meal. Within 15 minutes, a robot courier finds you at your spot in the park and delivers your lunch right on schedule.
As you sit down to eat, your AR glasses overlay real-time health data: your step count for the day, the current UV index, and your stress level, which is a bit high. Your AI assistant suggests you take a moment to relax and unwind, and recommends some exercise later this afternoon to help boost your energy and reduce your stress level.
15:30 – Kids at Home and Fitness Time
When your kids return home from school, your humanoid robot plays a board game with them. It gives you the time to do some exercise as your AI assistant reminds you.
Your living room transforms into a virtual fitness studio. Your AR glasses project a holographic coach who guides you through a full-body workout and gives you feedback on your form using motion tracking.
Your smart ring tracks your heart rate, breathing, calories — and your AI assistant gives post-workout advice afterwards.
18:00 – Dinner with a New Colleague
You’ve made plans with a new colleague to have dinner in the city. A self-driving car pulls up, and you hop in. During the ride, you relax and do some online shopping, browsing for summer clothes you need for your upcoming vacation. Thanks to your AR glasses, you can see how the clothes will look on your own virtual avatar, helping you pick out the perfect pieces without having to try them on in person.
When you arrive, your colleague is already there. You order a warm, healthy bowl made entirely by a robot kitchen. You watch as the robots quickly prepare your meal, chopping, mixing, and cooking everything perfectly. Since your colleague speaks Spanish and you speak English, you might expect some language barriers. But thanks to your AR glasses, the conversation flows smoothly. The audio translations make it feel like you’re speaking the same language.
20:30 – Watching a Movie
You get home and settle onto the couch, ready to relax. You put on your AR glasses and start a movie, enjoying a fully immersive experience as the screen floats in front of you. The sound is crystal clear, and you feel like you're at the theater, even though you're at home. It’s the perfect way to unwind after a busy day.
22:30 – Bedtime
Your AI assistant notifies you that it’s time to sleep. The lights dim, the room temperature shifts to a comfortable level, and soft sounds begin to play.
Your smart ring monitors your health, and if your sleep is disturbed, your smart bed automatically adjusts to help you relax again. Your AI assistant then instructs your smart home system to play a sleep story in your favorite voice, and you slowly drift off to sleep.
📈 Companies that could Benefit (2025 → 2040)
Here is a list of companies we believe are well positioned to benefit from these emerging technologies: